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Archive for the ‘Events’ Category

It would be nice to be able to report that negotiations are moving forward apace but, unfortunately, they’re not.

This morning, we sat through another lengthy discussion about the proposals put forward by the North America countries and Micronesia to phase out HFCs. While supportive delegations such as the EU agreed with the US that a phase-out is a moral imperative and argued that it would help drive technical innovation, China and India spent the entire session playing semantic ping-pong.

This is what a 'side event' can look like (c) EIA

Arguments of varying degrees of sophistication were trotted out to demonstrate that the Montreal Protocol is not the forum to deal with an HFC phase-out, because there is no legal footing for it to do so (a claim heavily contested by many Parties here); because it would undermine the UNFCCC and the Kyoto Protocol (!), or because not enough scientific research has been carried out into alternatives to HFCs (it’s worth noting that both China and India blocked subsequent attempts to remedy this).

What it all boils down to is protection of vested interests – both China and India are defending the commercial interests of their domestic F-gas industries (which, lest it be forgotten, have already earned hundreds of millions of euros for HFC-23 offsets under the UN’s Clean Development Mechanism – and, to a certain extent, political grandstanding and positioning for the global climate talks. It’s very frustrating to sit here and listen to the debate go around and around in circles when an HFC phase-out is clearly the most immediate and cost-effective prospect for combating climate change in the short-term.

Mealtimes here are very perfunctory – in fact, we haven’t sat down to a hot meal since Sunday – all the more so as food and drink are strictly forbidden in the meeting rooms (a rule enforced by zealous security guards on every corner). So, after a five-minute refuelling stop, we headed to a ‘side event’ (UN jargon for a short workshop) on the European Union’s F-gas Regulation. This was organised by the European Partnership for Energy and the Environment (EPEE), the rather misleading name of the European Heating Cooling and Refrigeration Industry’s trade association, based in Brussels.

At the event, EPEE representatives and the refrigerant manufacturer Daikin sang the praises of the F-Gas Regulation, which essentially relies on weak controls to prevent leakage during installation, operation and disposal of equipment. Quite apart from the consideration that taking a containment and recovery approach to HFCs (rather than mandating a phase out) is simply storing up trouble for the future, it’s pretty obvious that the F-Gas Regulation in its current form is simply unworkable. The fact is that, by the industry’s own admission, the Regulation is not being taken seriously.

We expect the F-gas industry to fight tooth and nail to prevent any ambitious changes to the Regulation, which is currently under discussion. As far as we’re concerned, supporting a global phase-down of HFCs in the Montreal Protocol – which the EU is doing very forcefully here – goes hand-in-hand with a convincing domestic policy on HFCs – which the EU does not yet have.

Natasha Hurley

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The meeting resumed today with the US, Canada, Mexico and Micronesia responding to a number of questions on scientific, legal, financial and technological issues raised by Parties concerning their proposals to amend the Montreal Protocol to phase out HFCs.

After much debate, it was decided to resume the discussion in plenary session tomorrow and consider the establishment of an informal contact group at a later point. The proponents of the phase-out proposals expressed strong disappointment about the informal nature of the contact group – the proposal has been on the table for three years now but has been kicked into the long grass as many times. The informal nature of the contact group means its discussions will not be formally reported in the proceedings of the meeting, just one of the stalling tactics being employed by India, China and others who are opposing any HFC measures under the Montreal Protocol.

The OEWG in session on Monday (c) EIADuring lunch, Greenpeace held a side-event to present a new paper on the benefits of basing policies on a 20-year global warming potential (GWP) measure, rather than the current standard of 100-year GWP. GWP measures the potency of a greenhouse gas over a specific period of time, relative to CO2, which has a GWP of one. So, for example, the GWP of HFC-134a (the most commonly used HFC) is 1,430 – so it is 1,430 times more potent than CO2. The GWP measure is independent of atmospheric concentration – so we’re not saying that HFC-134a is currently causing 1,430 times more global warming than CO2, but it would if it was present in the atmosphere at the same concentration.

The timescale, however, is important because while CO2 has an atmospheric lifetime of several centuries, most HFCs remain in the atmosphere for just 10-20 years. The average lifetime of the HFCs in use today is 21.7 years. This means that the 100-year GWP does not fairly reflect their potency, since it is spread out over 100 years, while in actuality all the damage is done while it is present in the atmosphere, which in the case of HFC-134a is 14 years. The 20-year GWP of HFC-134a is 3,380 – more than double its 100-year GWP.

Why is this important in the context of climate change? In 2009, NASA’s eminent climate scientist, Dr. James Hansen, warned that the “climate is nearing dangerous tipping points… ”. Tipping points are abrupt, non-linear, unpredictable changes – the point of no return where there will be little we can do to prevent catastrophic and irreversible climate change. We don’t know when this will happen but it could be reached within a few decades, so efforts to prevent short-term climate forcing are really important.

The best available prospect for mitigating climate change in the short-term is undoubtedly a phase-out of HFCs under the Montreal Protocol. Using 20-year GWPs shows clearly the massive climate impact of HFCs, and is also highly relevant in the context of the increasing use of so-called ‘moderate’ GWP HFCs, such as HFC-32. Daikin and Panasonic are describing their new HFC-32 air conditioning technology as ‘climate-friendly’, as the GWP of HFC-32 is 675, significantly less than the most commonly used HFC. But over a 20-year period, HFC-32 has a GWP of 2,330 – how can this be climate-friendly?Clare Perry

Clare Perry

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EIA Campaigners will be blogging on a daily basis from the IWC.

Day 4 – Thursday 14th July – The Last Day

 

UK commissioner speaks to the transparency proposal. Credit EIA.

UK commissioner speaks to the transparency proposal.

After the great result on the UK governance proposal, we sped through some other business last night – agreeing important items such as the Audited Accounts, the budget and other financial and administrative business.

The report of the Aboriginal Subsistence Whaling Sub Committee report was agreed with very little controversy, other than an exchange of views between India and the Russian Federation, after India called for aboriginal subsistence quotas to be reduced in the future. Next year will not be so easy as the catch limits for these hunts will be due for renewal. A resolution was adopted by consensus agreeing to a work plan to prepare for next year’s discussions on these catch limits.

Next up was the eternally controversial request by Japan for an IWC endorsed quota for four of its coastal communities. Japan has made this request every year since the moratorium on commercial whaling was implemented 25 years ago. Whilst Japan had a placeholder on the agenda for a proposal relating to this matter, it stated that it decided in the interest of cooperation not to make this request.

NGOs at work at the IWC. Credit EIA.

NGOs at work at the IWC. Credit EIA.

Discussions on the Future of the IWC have dominated the IWC for the past 3 years, including several intersessional meetings. Last year discussions were abandoned and a year’s pause was promised for reflection. This year a Resolution was tabled by the US and New Zealand calling for further cooperative work. After some disagreement on proposed revisions to the resolution, it was withdrawn with a ‘sort of’ agreement to work cooperatively together in future. It is very clear to EIA what the future of the IWC is – focusing maximum effort and resources on effectively addressing the myriad of threats to whales, dolphins and porpoises including climate change, pollution, ship strikes, entanglement and marine debris.

The day concluded with a most enjoyable reception hosted by a coalition of NGOs. Delegates had time to relax, enjoy some delicious food, and friendly chat. A good end to a hard day.

Thursday dawned as the final day of this annual meeting. It started with discussion of a resolution on safety at sea, proposed by Japan (in response to Sea Shepherd’s campaign in the Southern Ocean). Having withdrawn the coastal whaling quota, this was Japan’s key issue, and despite the fact that the IWC is not the correct forum to discuss safety at sea issues, delegates agreed the Resolution in the continuing spirit of compromise and consensus. Unfortunately, that spirit didn’t last.

Japan walks out. Credit EIA

Japan walks out.

For ten years Latin American countries have been calling for the IWC to agree a whale sanctuary in the South Atlantic to contribute to greater protection of depleted whale populations, investment in scientific research, and creation of local cetacean watching opportunities with the associated economic benefits. One NGO from each side of the debate was permitted to make a presentation on the subject – some small compensation for the proposal on NGO participation having been removed from yesterday’s agreement.

Whilst the majority of IWC contracting governments supported the proposed sanctuary Iceland, Saint Kitts and Cameroun said they would block a consensus. With regret, Brazil decided to call for a vote, however Japan then stated that they and all ‘sustainable use’ countries would leave the room so there would be no quorum (a quorum is the minimum number of members who must be present for decisions to be made – IWC rules state that “Attendance by a majority of the members of the Commission shall constitute a quorum”). Japan stated that their understanding was that with 89 members, 45 should form a quorum. He further stated “..this is not a hostile action, we only do this to avoid voting”. Although many countries urged Japan and others not to take such drastic steps, after the Chair of the Commission asked for a vote to take place, Japan, Iceland, Norway and all other pro-whaling countries left the room.

Pro-whaling countries stage walk out to block whale sanctuary. Credit EIA.

Pro-whaling countries stage walk out to block whale sanctuary.

That was at 12:00 and at 8.30pm, some eight & a half hours later, Commissioners finally dragged themselves back to the plenary room, having agreed a short text which explained what had happened (in very diplomatic words which made Japan, Iceland and their allies look much more reasonable than they actually were). The text essentially agreed to form an intersessional group to look further into the rules of procedure, and to leave the sanctuary agenda item open with its discussion to be the first substantive item at the beginning of IWC64. In effect, Japan, Iceland and others successfully blocked the democratic right of the Latin Americans to have their sanctuary proposal voted on.

The chair then asked for adoption of the Conservation Committee report, Conservation Management Plans, Whale watching, Environment and Health Issues, Small cetaceans and other items under the Scientific Committee report with no discussion (and no NGO interventions). A frankly depressing end to a meeting that had started so well.

The only highlight was the announcement by the Secretary that a group of NGOs had contributed more than £10,000 to the small cetacean fund and this was followed up by generous contributions by Italy and France.

It was then agreed that the tricky issue electing a Chair and Vice-Chair would be done by post, and a short presentation was given by Panama, who will host IWC64. The finale of the meeting was a standing ovation to Fiona and Bernard from the IWC Secretariat. They are both taking retirement after more than two decades each of loyal, hard working and cheerful service to the IWC. They will be greatly missed. The IWC Secretariat work tirelessly all year to ensure our meetings run smoothly and always have a smile for everyone. Our best wishes to Fiona and Bernard and thanks to all the staff for everything they do for the organisation.

Vicky - probably everyone's favourite delegate... Credit EIA

Vicky - probably everyone's favourite delegate... Credit EIA

It’s hard not to feel discouraged that so much of the time, money and effort that we put into whale and dolphin conservation can be so easily sabotaged by the underhand tactics of just a few countries. But while the conservation work might not have had the discussion at IWC63 that it deserved, the work will still go on and we will be ready next year to insist that whale conservation is discussed as a priority issue at the start of the meeting. And we were also pleased that our report had encouraged a number of countries to forcefully criticise Iceland’s whaling and whale trade at the IWC meeting – something that is long overdue.

***

Day 3 – Wednesday 13th July

Despite having just two days of the meeting left yet three days of work to do, discussions on the UK’s governance proposal lasted the whole day.

Each proposed change was picked apart, particularly by Iceland, St Kitts and Nevis, and Antigua and Barbuda. One of the key points of contention was the proposal that payments of membership contributions must be by bank transfer only and not by cash. This simple, best practice payment rule would go a long way to counter the accusations of corruption which have dominated the IWC in recent years.

Frustration ruled and by lunchtime it was agreed that a small group of the most vocal speakers of the day, plus the UK, would meet to hammer out an agreement. Three hours later, the meeting resumed and a revised document was presented to the meeting.

Clare Perry at the IWC. Credit EIA

Clare Perry at the IWC. Credit EIA

Finally, agreement was reached and the revised proposal was adopted by consensus. Some compromises had been made and, notably, the attempt to improve IWC observer participation through the Rules was withdrawn early on in the meeting. But it was still a hugely important move forward for the IWC and something that even at the start of the day seemed unlikely to be resolved.

One of the key changes for us is that, at last, the Scientific Committee report will be made available on the IWC’s website within 14 days of the conclusion of the Scientific Committee meeting. Up until now, we have not been allowed to see the report until 10am on the first day of the Commission meeting. At this point, most of the Resolutions and other decision texts are already in play, we are run off our feet trying to talk to delegates and circulate our reports and it’s impossible to read and absorb a report which is usually around 100 pages long.

Despite the pain, the IWC has made a good decision with this package of changes to the Rules of Procedure. EIA pays tribute to the UK delegation and, in particular, to Jolyon Thompson who stewarded the proposal through with eloquence and determination.

At 6.50pm in the evening of day three we started to get on with the substantive issues to be discussed, quickly finishing the Finance and Admin report and starting to look at aboriginal subsistence whaling, which is ongoing as I write … it will be a long night.

 ***

Day 2 – Tuesday 12th July

On Tuesday, the IWC discussed ‘financial and administrative matters’, which was actually a lot more interesting than you might think, and certainly crucial to the way the IWC carries out its work.

The biggest proposal on the table at this year’s meeting is one from the UK to improve the governance and effectiveness of operations of the IWC. Part of the proposal aims to bring in measures which can help eliminate the corruption that has allegedly been rife within the organisation and was highlighted by a Sunday Times exposé last year – for example, countries would no longer be able to pay their contributions in cash but would have to pay via “bank transfer from an account belonging to the Contracting Government or to a state institution of that Government”.

IWC held in Jersey this year. Credit EIAIn addition, this proposal would ensure key documents such as the Scientific Committee report are available to observers, and that decisions are swiftly translated and available in the other two working languages of the Commission (French and Spanish).

The most controversial aspect of the UK proposal, however, was to do with the participation of observers (including NGOs such as EIA) in the IWC. For years, observers have had no speaking rights at the IWC, even though the Rules of Procedure actually allow us to speak. In recent years, there has been some attempt to improve this situation, with NGOs given a half-hour to present a limited number of views, usually at the end of the meeting when all the decisions have been taken. As you can imagine, with many conservation NGOs attending the IWC it has been a taxing and time-consuming task just to agree which NGOs can speak and on which issues. This initiative from the UK would bring the IWC up to some really basic standards which are already common practice in many multilateral environmental agreements.

UK Minister Richard Beynon was on hand to appeal to IWC member governments to adopt the proposals, which are not anti- or pro-whaling but a bare minimum required to show the world that the IWC continues to be a functional and effective body. In order to bring Denmark (part of the European Union, but basically representing the whaling interests of the Faroes & Greenland), the UK dropped the section on observer participation so the proposal could be presented by the EU group as a whole.

Photo of yesterday when the EU were trying to deal with St Kitts and Nevis / Russian Federation disruption of the discussion of their proposal. Credit Milko Schvartzman

Photo of yesterday when the EU were trying to deal with St Kitts and Nevis / Russian Federation disruption of the discussion of their proposal. Credit Milko Schvartzman

Despite these efforts to compromise, Saint Kitts & Nevis, the Russian Federation and other pro-whaling delegations successfully disrupted proceedings, which forced a private meeting of Commissioners to be held near the end of the day. The meeting then closed, with the promise of a revised proposal, from the UK, to be discussed first thing on Wednesday morning.

 ***

Day 1 – Monday 11th July

EIA is at the International Whaling Commission’s Annual Meeting taking place in Jersey this week. We were here all last week attending working group meetings (which discuss some of the substantive detail of many issues relating to whales) but now it is time for the decisions and politics.

Two really good things happened today – and I can honestly say I can’t recall that happening on the first day of an IWC meeting for many years. First, South African Commissioner Herman Oosthuizen agreed to chair the meeting. We were left without a Chair or Vice-Chair for the Commission at the end of last year’s meeting, and clearly this is a huge problem if the IWC is to continue developing its key role in the global management and conservation of whales and other cetaceans. Herman is greatly respected, has wide experience of the IWC and is open to fair and constructive participation by NGOs, unlike some delegates here who would rather conduct their business behind closed doors.

Minke Whale. © Joanne Weston | Dreamstime.com

Minke Whale. © Joanne Weston | Dreamstime.com

The second surprise was when we came to discussion of the Scientific Committee’s deliberations on the Revised Management Procedure (RMP) catch limits for North Atlantic fin whale. Now the Scientific Committee has not actually been asked to calculate catch limits because, as we all know, there is a ban on commercial whaling. However, since Iceland is pursuing unilateral rogue whaling of fin and minke whales, the Scientific Committee has been looking at which variants of the RMP would be appropriate to be able to provide advice on the sustainability of catches. Since 2010, the Scientific Committee has been clear in its advice that a catch of 46 fin whales is the currently acceptable catch limit – compare this to Iceland’s 2009 and 2010 catches of fin whales, which were 125 and 148 fin whales respectively. Despite this, last year no countries drew attention to the fact that Iceland’s catch was clearly unsustainable because all countries (other than Iceland) were attempting to avoid controversial issues in the hope that the IWC could agree a compromise whaling deal which would somehow satisfy both anti- and pro-whaling countries.

With the compromise whaling proposal dead in the water, it was refreshing to hear a number of countries speak eloquently in support of precautionary science in the conservation of whales. Monaco kicked off the debate by drawing attention to the fact that Iceland’s catches of fin whales are much higher than sustainable limits, and was supported by the UK, New Zealand, Mexico, US and Australia. The New Zealand Commissioner called Iceland’s whaling as risky, inappropriate and unlawful.

Renegade Whaling. Image Credit Jonas FreydalEIA came to the IWC with a new report on Iceland’s whaling and trade in whale products, determined to ensure that the IWC member countries recognise and respond to Iceland’s whaling, so this was a great start to the meeting and we’ll continue to lobby countries to pressure Iceland.

Other issues covered included a UK proposal to progress work on welfare and ethics. It was disappointing that Norway refused to participate but the work will go forward nonetheless and the UK will be working hard to try to persuade Norway and other whaling nations to contribute in the future.

The meeting started with a welcoming address from the Government of Jersey and it is a pleasure to stay on this beautiful island (even though we are basically sitting in a cave most of the time). Somehow Jersey’s eccentricities well suit the slightly eccentric IWC that continues to protect hundreds of thousands of great whales with the international ban on commercial whaling.

Twenty-five years after its implementation, the ongoing ban on whaling is still vital to the conservation of whales and we will continue to work hard every year to ensure it is maintained and to improve the effectiveness of the IWC.

Clare Perry

Clare Perry

Senior Campaigner

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Today our blog celebrates its first birthday!!

A year ago this very day I wrote the very first, very humble, blog post.

The birth of the blog owes much of its final impetus to Michael Ambjorn and ultimately Ogilvy & Mather’s Idea Shop. It seems like a long time ago now but the enthusiasm from this team of marketing professionals, from our 45 minutes session in East London, was insatiable. We had good content and we needed to share it.

Since then, it’s been a steep learning curve and I’m working out what works and what doesn’t. Yes, there’s been the odd 303 redirects, a few typos and some broken links but overall, 12 months on, it has grown into something that the whole organisation is really proud of.

Every EIA campaigner has now contributed to the blog, from each of our campaigns. So you, as the reader, can now get first-hand information on what it’s like at EIA, what it’s like out in the field, gather expert opinions as well as tap into more personal reflections on the topics EIA works on (as well as interesting tangents!)

EIA HQ

We’ve also encouraged those more behind the scenes to step up to their e-literary debut; Charlotte Davies, our intelligence analyst has taken a particular shine to our blog and written some fantastic posts. Our comms and fundraising team had have time in the e-limelight as well as our volunteers, who donate their time so enthusiastically thoroughly deserving airtime.

Pangolin. S Megan 2007 - WikiMedia CommonsAnd thus, we have religiously published our weekly blog for the last 52 weeks (perhaps a few exceptions for national holidays) on a whole host of topics; from tigers to rhinos, from our community projects in Tanzania to whaling in the Faroe Islands and gala dinners to pangolins! An unexpected bonus is that the blog content fuels our monthly emails which have, in turn, dramatically improved internal communication and encouraged more cross-campaign dialogue.

More than that, the expert opinion of campaigners is being picked up by other groups and organizations, such as REDD monitor and Global Tiger Initiative on blogs and Computer Aid, Client Earth and others on Twitter; so our outreach exponentially increases.

But it’s not just about churning content out; it’s about building a dialogue as well. We are keen to hear your feedback and have made every attempt to respond to comments written by you. We are only human however, and apologise if some have slipped through the net. Please keep your comments coming; what would you like to see improved? Do you have a favourite blog post? What would you like to hear more of?

What are the stats?

• 68 blog posts

• 154 comments

• 15,482 visits

Technical Paragraph – for the geek within

Sticky Content generously donated places on their course for many of our campaigners, a huge thank you to them. They highlighted the important differences between writing for print and the web; tough lessons including “don’t expect people to read all your content” and “write your copy, halve it and then halve it again”.

Michael Ambjorn at Eurocomm

Michael Ambjorn at Eurocomm

Following a communications conference in Italy, there have been some subtle differences to the blog; improved Search Engine Optimisation, shameless promotion, more links and pingbacks, using alt.text and keywords, all of which has helped build a strategy to use the blog more effectively and to help make sure we are findable on Google. We’re not there yet but have made some great improvements. A huge thank you to Steve Seager and Michael Gaasterland on Twitter

The next 12 months

With all going well, we will have the new EIA website up and running soon (I don’t want to jinx the date!) and this will see the blog fully integrated into the website. It’s an exciting time for EIA comms as we finally make that leap into Web 2.0. The blog and our other social media platforms will become an integral part of the website and we will continue to produce fantastic content as our campaigners get more into the swing of blogging.

Conclusion

Watch this space.

Afterword

A few days ago I bumped into Ruth Jamieson from Ogilvy at the latest Ideas Shop at Marketing Week Live and I see Michael Ambjorn at IABC events; it’s great to keep in touch with the people that took the time to dispense small pearls of wisdom to us. Those pearls, 12 months on, have had such a huge impact on how we communicate here at EIA, so thank you to all those who have made it possible.

Sophia Cheng

Sophia Cheng

Fundraising & Communications Officer

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We asked Simon Clinton, the driving force behind the Save Wild Tigers gala held back in March of this year, what makes him so passionate about saving the wild tiger and find out just how ambitious his plans are.
View of a tiger in the wild, India. Copyright Robin Hamilton,

View of a tiger in the wild, India. Image courtesy of Robin Hamilton. Watch the video

Watch the sensational tiger video The Clinton Partnership put together for the project.

“The inaugural Save Wild Tigers black tie dinner in March, at the Mandarin Oriental was without doubt a great success. Why? Firstly we all came together to fight the cause under a single umbrella, EIA, Born Free & WildAid. Secondly, we managed to galvanise support for our 6 month awareness programme – an art exhibition on tigers, a forum at the RGS and finally the gala dinner, which raised close to £100,000. A great achievement by all.
“Back in the 70`s as a kid being brought up in Malaysia I first became aware of Tigers, and indeed my Fathers support then for Tiger conservation work in Malaysia with the WWF. However only in recent years did I really understand how dire the situation was, frightening numbers – 3,200 left, $10,000 for a Tiger skin, 10 years to extinction, these numbers hit hard.
Save Wild Tigers - London 2011

Save Wild Tigers - London 2011

As a marketing guy, the power of this iconic symbol over the years for brands and indeed upon varying cultures is incalculable, think Tony the Tiger from Kellogg’s, think Esso/Exxon Mobile “a Tiger in the Tank”, think enjoying a Tiger beer on a relaxing beach in Malaysia, or a indeed a kids story around Tigers, it’s time we gave something back to them – before it’s too late.
For me, the journey actually begins now, for others like Debbie it began many years ago. Personally, I can’t think of many other causes that have had such a impact on our culture and lives for thousands of years, yet could all be over in 10 short years, indeed we are already 6 months into our 10 years, the clock really is ticking!
“Let’s really pick up the pace, there’s so much we can all do. If you need inspiration, watch the video on www.savewildtigers.org or the EIA site and help us before it’s too late.”
Simon Clinton (left) with Virginia McKenna and artist Gary Hodges

Simon Clinton (left) with Virginia McKenna and artist Gary Hodges at the Tiger Gala

Simon Clinton
The Clinton Partnership

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Saving the world's forests, EIA has been working on this campaign for over 10 years. Credit EIA.

Saving the worlds forests, EIA has been working on this campaign for over 10 years.

Sitting on the Eurostar, once again on my way to Brussels and this time for what should be a defining moment for our campaign against illegal logging, I have been thinking about the amount of time I have spent in meetings and how much I have learned over the years about getting legislation through the European Union.  

As campaigners, we’re supposed to be flexible enough to take whatever is thrown at us, and turn complicated and over-talked issues into something anyone can understand. But nothing prepared me for what I had to deal with when I first went to Brussels. I have sat through meetings where I have literally not understood a single thing that has been said to me as to why something could not possibly happen. This, I have now learned, is the whole idea. A lot of governments I have lobbied over the years have used a similar practice and, drawing on that experience, I decided that if we wanted something to go through and if we couldn’t do it directly, then we would go over, under and around ’the problem’ in our own way.

I remember the first time I was invited to speak to a hearing on forestry issues, which at that time did not have illegal logging issues on the top of its agenda but instead focused on forest issues that were going nowhere. I had been invited by Europe-based NGO’s to talk about our campaign to a large group of Commission representatives from about five different Directorates. (Ministries).  I had no idea what I was walking into. The Commission was keeping everyone focused on some issue that was going around in circles and seemed totally pointless to me, but I was told “this is a consultation and it’s formal, so we need to ensure what we are saying goes on the record”. I sat there with huge admiration for my colleagues as they continued to make their point to the grey suits sitting on a panel in front of us in an enormously large room. Then it was my turn.

EIA have been in Brussels finalising the VPA between Indonesia & the EU

EIA have been in Brussels finalising the VPA between Indonesia & the EU

“Europe has made a lot of money from illegal logging and the illegal trade in timber for so long now that it’s become the norm.” I said. “Traders and importers know who the bad guys are. Our desire for cheap tropical timber means that we’re fuelling corruption, ensuring the middle men make all the money and there’s no chance for anyone wanting to work legally, let alone sustainably. It’s ensuring that those who do the right thing are unable to work with a level playing field and only those who have connections are able to make real profits. Producer countries are losing millions in lost state revenue and we’re creating a new breed of timber barons. Let me tell you how this works in the case of Indonesia.”

“Excuse me, but this is not on the agenda,” said a grey suit.

“Really? I am going to continue because it should be on your agenda.”

And I did. Our main objective in Europewas to have a law that would make it an offence to supply and sell illegally sourced timber. With illegal logging rampant in Indonesia at that time, the EU needed to take some responsibility. It sounded so simple.

Yesterday, EIA and Telapak held a debriefing on the conclusion of an accord between Indonesia and the EU called a Voluntary Partnership Agreement (VPA).

Indonesia has agreed to implement a credible timber licensing scheme to eliminate illegally produced timber in its trade with the EU. Although this is a milestone for Indonesia, it is the way this agreement was reached that is so extraordinary. Read more about the new VPA.

Over the years, the divide between stakeholders was huge. But yesterday, as we spoke of the journey we have all taken to get to this point, emotions ran high. Compared to the meeting I first went to in Europe all those years ago, this was something entirely different and the feeling of ownership from everyone made the difference.

Faith Doherty

Faith Doherty

Senior Campaigner

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I have returned back to the office after 5 days in Italy, yes it’s sunny here but Islington Green has nothing on Via Roma or Parco del Valentino, Costa below us doesn’t quite cut it anymore and Pizza Express over the road has lost its appeal. Suffice to say, things have changed post- Turin and that’s not to mention the real reason why I was there.

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Eurocomm, hosted by the International Association of Business Communicators, the Middle East and Europe division, is a communications conference held every two years with speakers from the very top of their field.

Yes, I know what you’re thinking, business communicators, small NGO?! Where’s the link? Surely you’re not spending all my donations on trips to Turin. Well no. Thanks to the board of IABC, I managed to secure a scholarship to help me get there and Ryanair did the rest of the job (actually, quite painlessly).

So I arrived with my metaphorical socks pulled up high, pen and paper (and smartphone) poised and ready to learn, or perhaps absorb is a better word, all that I could from the world of communications and see how it could be best applied to EIA.

Ashraf Amin, Journalist shares with us the role of communications during the Egyptian revolution.

Ashraf Amin, Journalist shares with us the role of communications during the Egyptian revolution.

Two days were spent in a stunning location overlooking the city  learning about the latest in comms, with interesting and dynamic people, all fuelled by the best espresso.

In short, I have taken away so much from the conference and could go on at length about the importance of communications but in this information overload world we now inhabit, instead I will summarise some of the key lessons in less than 140 characters. In other words, a tweet!

  • Stephane Dujarric, Director of News & Media at the UN: “Issue comes before the logo”, always tell a compelling human story
  • Silvia Cambie working with the European Training Foundation: “Networks are replacing individuals as base of communications”
  • Aureli Valtat – Eurocontrol and Tweeting through the ash cloud: “Twitter is not just a push channel – interactivity is key”
  • Mark Comerford on Social Media & Journalism: “Everything is changing…and survival relies on being responsive to change”
  • Are you ready for the digital revolution?
  • Steve Seager on SEO: “Shameless blog promotion is ok!”
  • Suzanne Salvo of Salvo Photo on the accidental photographer: “show results, not the product”
Approaching things from a new angle - Mole Antonelliana - the landmark of Turin.

Approaching things from a new angle - Mole Antonelliana - the landmark of Turin.

So for EIA, we are in the middle of updating our website (in fact this conference could not have come at a better time) and there is much we can implement right away. From optimizing content, integrating more of our media (analogue & digital) and selecting powerful imagery that crosses the language barrier. Embracing the perception shift may take a little longer. But watch this space.

I will finish with the words of Mark Comerfor:

“if you want to reach me, you will have to reach my network”

Join EIA’s network on Twitter, on Facebook, LinkedIn and Vimeo.

I would like to add a personal thanks to board members of the IABC, especially Michael Ambjorn.

Sophia Cheng - Turin, Italy

Sophia Cheng

EIA

“NGO comms newbie”

 

 

 

 

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